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Posted about 3 hours ago via paidContent
Ending months of speculation about whether AOL (NYSE: AOL) and Google (NSDQ: GOOG) can make a new search deal, the companies announced this morning that Google will be the portal’s exclusive search partner through Dec. 31, 2015. The expa…
Posted about 6 hours ago via ReadWriteWeb
Part of the new iTunes 10 software, announced and launched yesterday, is a significant new social networking feature for iTunes called Ping. It allows you to comment on music, 'like' it a la Facebook, or rate it. Ping is also very similar to T…
Posted about 7 hours ago via Writing On The Web by Patsi Krakoff, The Blog Squad
Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I think they do a good job, but unfortunately, because they are a monthly service with a one minute limit, the voice is a little rushed. Inste…
Posted about 7 hours ago via Online Marketing Blog
Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and aske
Posted about 8 hours ago via Conversation Agent
Is your boss still skeptical about social media? Are you looking for creative ideas for social media executions? Do you have a sense of what you're looking to achieve? This post is for you. Last week we talked about how to develop a case study. This
Posted about 8 hours ago via The Marketing Minute
Everyone talks about being on that elusive first page of Google. It's the pinnacle of success and companies spend thousands of dollars to try and outspend their competitors. But in the end, it won't be your competitors who trump you. It will be your
Posted about 1 hour ago via paidContent
Ping, the social network Apple (NSDQ: AAPL) announced on Wednesday it’s injecting in to iTunes, is rudimentary, buggy in parts and is deterring many first-time users by recommending they listen to Apple’s hand-picked selection of m…
Posted about 12 hours ago via ReadWriteWeb
Microsoft's new mobile OS has shipped to handset makers and will be appearing on phones in time for the holiday season, the company announced today. The stage is set for Microsoft to either rock the mobile world with a mainstream alternative t…
Posted about 13 hours ago via ReadWriteWeb
Service providers are a lynchpin in VMware's strategy to extend its virtualization technology into the cloud. If the strategy works, VMware could become the leader in providing hybrid cloud infrastructures. It's a test for VMware's new foray i…
Posted about 12 hours ago via paidContent
If you want to own Glee episodes at a cut-rate price, better get your Amazon (NSDQ: AMZN) downloads fast. The e-tailer is countering Apple’s 99-cent rentals from ABC (NYSE: DIS) and Fox by selling some TV episodes at a loss. Amazon still…
Posted about 15 hours ago via ReadWriteWeb
Billboard is best known for charts that rank the most popular music and musicians, which the weekly industry magazine started publishing in 1913 as a list of the most popular sheet music. Since then, topping the Billboard Hot 100 has become a …
Posted about 16 hours ago via ReadWriteWeb
As I argued earlier this week, words like "disruptive," "innovative," and "transformational" can lose their punch when applied to every new company, every new product, every new feature. But there are undoubtedly plenty of areas in which innov…
Posted about 18 hours ago via Campaign Monitor Blog & Gallery
Do you manage your business across multiple web apps? Wish they could all talk together? Just as the Babel fish from 'Hitchhiker's Guide to the Galaxy' served as a universal language translator between alien races, OneSaas is an online service…
Posted about 21 hours ago via The FASTForward Blog
Irina Slutsky of Advertising Age just posted an interesting article on how some companies have created “Chief Listening Officer” posts, intended to oversee the mining of company mentions across social media venues and provide trending ana
Posted about 23 hours ago via Servant of Chaos
I can remember coming across Buzzfeed quite some time ago. It stunned me. It made me realise that there was much more going on online than I had imagined. The site, by Jonah Peretti constantly tracks content on the web...
Posted 1 day ago via The Retail Email Blog
>>The 2010 Retail Email Guide to the Holiday Season: Download the 41-page guide for free. Register for the accompanying holiday planning webinar. The Retail Email Blog monitors the email marketing campaigns of more than 100 top online re…
Posted 1 day ago via Web Ink Now
September is National Campus Safety Awareness Month. And this week millions of college students in North America will move into their dorms or apartments for the new academic year. In this spirit, I'd like to talk about Erin Weed and...
Posted 1 day ago via Copyblogger
When you see dozens of copywriting formulas promising “the perfect sales page,” how do you know which ones to trust? After all, each formula seems to have a successful direct sales superstar behind it, and each one looks like a solid plan
Posted 1 day ago via Marketing with Meaning
And so another personal venture into the new is complete. Following on the footsteps of services such as Second Life and Pointcast, I have now decided that Foursquare is no longer for me. It has [...]
Posted 1 day ago via Online Marketing Blog
I was reading a copy of the Inc. 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was “penalized” right before the Holidays for paid links. He estimated the revenue loss
Posted 1 day ago via Conversation Agent
guest post Today is Conversation Agent's fourth birthday. Happy birthday! They grow up so fast... No need to send cake, but feel free to join me in posting a comment or sending Valeria an email letting her know you're out there. See, every blog has t
Posted 1 day ago via Writing On The Web by Patsi Krakoff, The Blog Squad
Are you writing with feeling? Does your blog trigger emotional reactions? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job o…
Posted 1 day ago via Campaign Monitor Blog & Gallery
We’re definitely “feeling the love” with this design from Studio Bomba for their stationary branch, Mitchell and Dent. Not only is the design nicely done, but one should really take a moment to experience the playful copy as …
Posted 1 day ago via Marketing Interactions
Marketing Sherpa released this chart today about the processes B2B marketers are using to manage prospects across their buying cycles. What concerns me is the percentage of marketers who've labeled these processes as non-priority items and assigned t
Posted 1 day ago via Social News Watch
Over the last week there has been a lot of criticism aimed at Digg.com and some of the publisher accounts and celebrities who are getting their news to the Top News section of Digg ahead of higher-quality content. Leo Laporte has been at the center o
Posted 1 day ago via Influential Marketing
It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the...
Posted 2 days ago via Social Media Blog by Michael Brito
Move over influencers; advocates are more valuable to brands. It’s a fact. And I won’t try to make the case with research on how consumers want to engage with brands on the social web because we all know that’s the case
Posted 2 days ago via The Retail Email Blog
>>The 2010 Retail Email Guide to the Holiday Season: Download the 41-page guide for free. Register for the accompanying holiday planning webinar. The Retail Email Blog monitors the email marketing campaigns of more than 100 top online re…
Posted 2 days ago via Greg Verdino's Marketing Blog
Who's ready for a workday field trip? It's gonna be a good one. On September 27th, I -- in conjunction with David Vinjamuri's Thirdway Brand Trainers, Powered and New York University -- will be hosting a half-day microMARKETING symposium (hey, that's
Posted 2 days ago via Copyblogger
Dean: Did you know you can use your blog to make money offline? Blogger: Offline? What is this “offline” you speak of? Dean: It’s the opposite of “online.” Blogger: (confused silence) Dean: You know. Offline. Not on the
Posted 2 days ago via Web Ink Now
Take a look at this interesting montage of television advertising from AT&T from nearly 20 years ago. The "You Will" series looked at what you will be able to do in the future. It's amazing how many of the predictions...
Posted 2 days ago via Online Marketing Blog
My presentation on how to leverage Social Media SEO to improve the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend ended up being a lot of information in a very short period of time. The use of a video interview I
Posted 2 days ago via The Toad Stool by Alan Wolk
Author and Euro CCO Steffan Postaer is trying an interesting experiment with his latest book, "Sweet By Design." He's posting chapters online, inviting comments and also allowing anyone who is so inspired to post their shot at the book's cover…
Posted 2 days ago via Campaign Monitor Blog & Gallery
As much as we all have a discerning eye for typography on the web, the truth is that a lot of folks are very conservative about its application when it comes to designing for email. Hey, I’m included in this category - even after years i…
Posted 2 days ago via The Marketing Minute
This past Thursday, I was a panelist for a MENG (Marketing Executives Networking Group) webinar with my cohorts on MENG's Social Media Council of Advisors -- Mack Collier, Paul Dunay, Beth Harte, Amber Naslund and Joe Pulizzi. During the Q&A port
Posted 3 days ago via The Retail Email Blog
>>The 2010 Retail Email Guide to the Holiday Season: Download the 41-page guide for free. Register for the accompanying holiday planning webinar. The Retail Email Blog monitors the email marketing campaigns of more than 100 top online re…
Posted 3 days ago via The FASTForward Blog
It’s back to school. One of the worst things about being a student are text books. They cost a bomb. They are “New” every year but like many new cars new only in a minor way. They are Mandatory. They are often out of
Posted 3 days ago via Copyblogger
Bloggers have been asking the question “Do long or short headlines work better?” for a long time. But the answer to the riddle of how to create a headline that pulls in readers doesn’t necessarily lie in subtracting or adding one mo
Posted 3 days ago via Servant of Chaos
One of the most amazing things about social media, and blogging in particular, is the chance we have to create personal connections and very real friendships with people all over the world. Sometimes this means you connect with people who...
Posted 3 days ago via Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
CMOs must approach social technologies in an integration fashion Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as experimental, or a separate deployment
Posted 3 days ago via Writing On The Web by Patsi Krakoff, The Blog Squad
How is blogging and online content marketing like psychotherapy? One of the things I like about blog writing and publishing content on the Web is the connection to people. While “real life” connections put you face-to-face with peo…
Posted 3 days ago via The Toad Stool by Alan Wolk
One of the most notable things about television advertising over the past several years is how bad it had become. From a pure entertainment perspective, anyway. Whether it was fear from clients, a lack of effort from agencies or just a general…
Posted 3 days ago via Online Marketing Blog
OpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the segue
Posted 3 days ago via Conversation Agent
Women customers behave differently. Is that true? I was reading an article about what women want and how not to give it to them, and it got me thinking. In it, Alice Adams describes the behaviors that derail gender inclusion. To me, they derail effec
Posted 3 days ago via Social News Watch
If you’re a publisher who doesn’t hate the New Digg, chances are you’re already getting enough traffic to where a Digg front page is barely a blip on your radar. You’re being rewarded for being huge. Digg needs you more than y
Posted 3 days ago via Campaign Monitor Blog & Gallery
Using some design queues gleaned from our very own case studies, the creative tribe over at Carbon have come up with a very simple and effective email. First off, we really liked the fact they went for bold use of text instead of using images.…
Posted 3 days ago via Marketing Interactions
There's a growing divide between buyer expectations and sales conversations. This reality is evidenced by findings in Forrester Research's Technology Buyer Insight Study: Are Salespeople Prepared for Executive Conversations? Here are a couple of eye-
Posted 3 days ago via Servant of Chaos
Back in 2008, Joe Pulizzi started looking in-depth at blogs that focused on content marketing. He found 81 blogs - and the Junta 42 were the viewed as the leaders in what was then an emerging field. Two years on...
Posted 3 days ago via The Marketing Minute
I've decided to cross pollinate my media interview tips by putting the third installment over at IowaBiz today. (click here to check it out). If you aren't familiar with the earlier tips, you can find them here: Media Training tip #1: Have a single m
Posted 4 days ago via Servant of Chaos
We have been talking about the “smart home” for over a decade – where all your home appliances become devices, transmitting and connecting to each other to create a kind of home intelligence. For example, refrigerators could determi
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