Content Marketing
Why Email Marketing is Dead (And How to Bring it Back to Life)
Posted 24 days ago.
"Nearly a quarter of the permission-based email sent to Gmail never gets there." That's a scary statistic. That number doesn't include how many emails end up in spam or deleted by users. That means, when your email does get to someone's inbox, it has to be so good consumers will want to open it and read it. Sonia Simone argues in this article that most bulk emails are selfish and boring, leading consumers to not want or need your newsletter. Simone offers some advice on how to get consumers to read your email again and again. I'd listen to her too: she boasts 75-80% open rates on her emails.
Why Email Marketing is Dead (And How to Bring it Back to Life)
Posted 29 days ago on Copyblogger
A new study by the email marketing firm Return Path shows that nearly a quarter of the permission-based email sent to Gmail never gets there. No, I’m not saying it goes to a junk box. Most of it doesn’t get delivered at all. No bounce me… [ read more… ]
— OneSpot Editor